Thursday, July 14, 2005

True Crime®: New York City

Santa Monica - July 14, 2005 - Activision Inc.'s (Nasdaq: ATVI) upcoming True Crime®: New York City is poised to deliver the most authentic depiction of New York ever portrayed in a video game.

In the game, players take on the role of former gang member turned cop Marcus Reed as they fight crime on the GPS-accurate streets of Manhattan, complete with subways, hundreds of interiors, internationally recognized landmarks and real neighborhoods from Harlem to Chinatown to Times Square. Players will navigate the city the way New Yorkers do, by taking cabs, riding subways, walking and driving cars and motorcycles.

Players will experience all the sights and sounds of New York, complete with the energy and architecture authentic to the city's diverse neighborhoods, the voices and likenesses of real New Yorkers, and the cacophony of ambient traffic and bustling noises unique to the city. The game also includes character concentrations specific to each neighborhood. For example, the player will find a plethora of tourists amidst the lights and large buildings of Times Square, but predominantly locals near the brownstones of Harlem.

True Crime: New York City is being developed by Luxoflux and is scheduled to release this fall for the PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft and the Nintendo GameCube(tm). The game has not yet been rated by the ESRB.

Located in Santa Monica, CA, Luxoflux is a wholly owned subsidiary of Activision, Inc. The company is comprised of 90 of the industry's most talented programmers, designers and artists and is responsible for creating several successful videogame titles, among them True CrimeÒ: Streets of L.A.Ô the number one best-selling new intellectual property of 2003.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

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