Got Mad Game

The PSP rocks the UK and gains Virgin

The Sony PSP has sold a record number of units in the UK. Selling well over 187K units in it's first 3 days of release, with Ridge Racer being the #1 most brought game. The Sony PSP is now the most successful handhel device in all of Europe. Just to note that the DS only sold about 80K units it's first week of launch in the UK. While the DS might have Japan on lock, the PSP is becoming the handheld of choice in the US and in the UK.

Sony is doing it real big now as being the offical sponsor of Virgin Radio Xtreme, a new digital radio station launched earlier this week. The deal carries a six-month exclusivity window, and positions the PSP as the sole sponsor for the digital channel. "This opportunity gives us entry at the very start of the exciting launch of a new station aimed at those consumers on the cutting edge of music and gaming," commented Katrin Owusu, Sony PSP senior product manager in the UK.

Virgin Radio Xtreme is aiming for an edgy, hip crowd. The station is being designed to take on Xfm, and is part of a growing number of stations making the move to digital. But despite the movement, more voices are urging the government to help existing analog stations make the switch. That would encourage more consumers to migrate from analog, FM reception to take advantage of a wider range of available stations. The British market currently remains in a transitional phase, though it is a leader worldwide in the emerging digital radio format.

So looks like Sony is giving the DS a real run for it money and with the GameBoy Micro being a flop by the press...looks like Nintendo really needs to grow up and stop playing with plungers.

posted by Sneaker15 @ 7:37 AM