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Nintendo to reach out to Urban/Black/Latino gamers

The company behind the popular Boost Mobile cellphone marketing campaign with be handling
the new Nintendo account. Apparently Nintendo has decided to reach out to the young adult gamers in the urban marketplace. Which is still an untapped market. But can Nintendo earn it's streat cred. From our current research Nintendo has the lowest brand awarness in the urban community. And what will be see from this new campaign? A Mario pimp? A black Zelda character? A pimp my Revolution?

The real question is:
Will this create more jobs for the low numbers of African-Americans and Latinos in the gaming industry? Well there be more of a committment to placing Black and Latino characters into video games?

When asked: Which game brand do you trust the most?
Nintendo 36.52%
X-Box 33.04%
Playstation 60.8%

So clearly Playstation has the edge over Nintendo and X-Box. But will that stay the same as we move towards the Next-Gen of games?



Take our survey and let the gaming industry hear our voices.
http://survey.perseus.com/6a5ce82b.htm
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posted by Sneaker15 @ 3:07 PM