2K SPORTS TEAMS WITH NIKE TO OFFER THE ULTIMATE BASKETBALL EXPERIENCE
2K SPORTS TEAMS WITH NIKE TO OFFER THE ULTIMATE BASKETBALL EXPERIENCENEW YORK, NY, September 21, 2005 - 2K Sports, a publishing label of
Take-Two Interactive Software, Inc. (Nasdaq: TTWO), and Nike, Inc.
(NYSE:NKE) today announced they have partnered to deliver a new level of
authentic basketball experience in the fall 2005 release of the NBA 2K6
video game. This relationship marks the deepest integration into video
games ever for Nike, with authentic footwear, the use of performance
attributes associated with specific footwear models and the first ever
video game integration of the Nike iD shoe customization function. In
addition to Nike footwear, the game also will feature athletes wearing
other Nike brands including Jordan and Converse.
"The relationship between 2K Sports and Nike is about the natural union
of two leading brands synonymous with sports, competition and
innovation," said Erik Whiteford, vice president of marketing, 2K
Sports. "Through this relationship, our aim is to deliver a truly unique
basketball experience that taps into the intense passion and energy of
the sport."
"Partnering with an industry leader like 2K Sports allows us to deliver
new and rich experiences with the Nike brand and also to provide more
authentic gameplay for the consumer," said Ralph Greene, US Basketball
Brand Director, Nike.
Among the most compelling elements of the partnership is the integration
of the Nike iD shoe customization feature within the game functionality.
In 24/7, NBA 2K6's Streetball Mode, players dribble across North America
and compete in various streetball tournaments. As players advance
through the mode, a new pair of Nike Basketball shoes is awarded to the
user. Each shoe earned is then added to the player's Nike Shoe Locker.
The shoes are classified based on Nike's Flight, Force and Uptempo
categories and give the user enhanced performance when worn in the game.
The player must choose the best performance characteristics, such as
greater speed, to defeat the opponent. Once shoes are collected in the
locker, gamers can use the exclusive 24/7 Nike iD customization feature
to personalize their shoes. This feature mirrors the real-world
customization capabilities accessible at the Nike iD web site
(www.nikeid.com).
Other key components of the 2K Sports and Nike in-game integration
include:
- Nike Shoe Locker - As gamers fill up their locker with the Nike
shoes they've won in various streetball challenges, they will have the
option to return to their locker throughout the mode and select shoes
that will favorably affect their ability in future competitions. The
virtual shoe attribute boosts are aligned to the true-to-life
performance benefits of each particular Nike shoe.
- Nike and 2K Sports to cooperatively launch new shoes - Throughout the
upcoming NBA season, secret codes will be announced allowing users to
unlock newly released Nike signature shoes in the game. These shoes
will be found exclusively in NBA 2K6.
- In standard gameplay mode, over 200 Nike athletes will be wearing
their actual Nike shoes.
- NBA 2K6 will also be featured within NBA.com and the Nike Basketball
web site (www.nikebasketball.com) throughout the season.
- Collector's editions of 2K Sports / Nike shoes to be released to the
sneaker enthusiast community. Each collector's shoe will be bundled
with a copy of NBA 2K6.
NBA 2K6 will hit the courts with all the ingredients necessary to
continue its reign as the #1 rated professional basketball game*.
NBA 2K6 will debut this fall for the PlayStation(r)2 computer
entertainment system and the Xbox(r) and the Xbox 360(tm) video game and
entertainment systems from Microsoft. For more information, please
visit www.2Ksports.com
* According to GameRankings.com average scores of 2004-2005 pro
basketball video games
posted by Sneaker15 @ 12:38 PM
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