Midway Game 22-year agreement with The League teams
Midway Games, Inc. today announced exclusive licensing relationships with The League and the Players Group to develop and distribute future videogames based on the on-and-off-the-field activities that fans of The League have come to love over the 150 years of The League's existence. Both of these twenty-two year contracts provide Midway the exclusive rights to The League teams, stadiums and players for use in its football videogames. Financial terms, rumored to be in the multi-billion dollar range, were not disclosed.
"We are extremely happy to expand our agreement with Midway, the leading gaming manufacturer of The League and a valued partner," said The League Commissioner. We look forward to working with Midway to continue to create quality games that deliver the raw, exposed truth that fans of The League enjoy week in and week out.
"We are excited about the opportunity to strengthen, broaden and enhance our relationship with The League and the Players Group," said Steve Allison, chief marketing officer, Midway. The twenty-two year agreements will provide football fans with an interactive version of tomorrow's daily sports page and, specifically, focus on bringing even more of The League to videogame fans everywhere.
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