Thursday, November 17, 2005

Who will be the Spike Lee of the Indie Gaming movement?


With the launch of the Xbox 360 to the marketplace indie games will go prime time in Xbox Live Arcade. We had a chance to sit down and speak with Mark Frohnmayer from GarageGames.com and he gave us a walk through on Marble Blast Ultra. If any of you guys play shochwave.com games your probably famulure with the games early brother Marbel Blast. But with the power of the Xbox 360 and GarageGames development tools they've make a new and improved version that's easy to pick up and play. What most important about this game is that it was done in 5 months with a team of 5 people at the cost of $200K. That's a far cry from the time and cost that it takes to develop Halo.

But this is an example of where the gaming industry is going. With recent reports showing that only 80 titles are successful in the market place per year then video game development for millions is a hit or miss situation. The indie game community that Mark and his partners has developed will be the new pool of talent making fun and cheap game and turning a profit on top of that. You can download Marble Blast Ultra for about $10 from Xbox Live Arcade. With a low price point like that on a really fun and easy game you'll have people from ages 8-48 downloading the game. Where as most parents will cringe at paying $60 for a new Next-Gen title. So what's this all really about?

Well here is the door for the Black/Latino geeks like us to enter the game development space. Just like how Hip-Hop got started with parties in parks in the Bronx and guys spitting verses over old school jams. They didn't have record lable support but they had the music and the fans and it worked. So here is where is can work for us. We can enter in for 200K and 5 people. We can make those games that reflect our culture our heritage and our mass flavor and distribute that to a large audience. And we need to get on the ball because the gaming industry has no idea still about the Black/Latino gamer. They don't know who they are, what games they play, what brands they trust, how they get gaming information, ect..ect. Now Xbox 360 has a door and GarageGame.com has the community and the talent. All you need is the creativity and the idea.

So who will be the Spike Lee of the indie gaming movement?

Wednesday, November 16, 2005

Nintendo to reach out to Urban/Black/Latino gamers


The company behind the popular Boost Mobile cellphone marketing campaign with be handling
the new Nintendo account. Apparently Nintendo has decided to reach out to the young adult gamers in the urban marketplace. Which is still an untapped market. But can Nintendo earn it's streat cred. From our current research Nintendo has the lowest brand awarness in the urban community. And what will be see from this new campaign? A Mario pimp? A black Zelda character? A pimp my Revolution?

The real question is:
Will this create more jobs for the low numbers of African-Americans and Latinos in the gaming industry? Well there be more of a committment to placing Black and Latino characters into video games?

When asked: Which game brand do you trust the most?
Nintendo 36.52%
X-Box 33.04%
Playstation 60.8%


So clearly Playstation has the edge over Nintendo and X-Box. But will that stay the same as we move towards the Next-Gen of games?



Take our survey and let the gaming industry hear our voices.
http://survey.perseus.com/6a5ce82b.htm

PSP Fashion movie in the South Bronx


Check out this short PSP Fashion film by The Neistat Brothers and see what the kids in
the streets had to say about the PSP Fashion cases. There was even a PSP build into a shoe!

Watch the movie!