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2K SPORTS TEAMS WITH NIKE TO OFFER THE ULTIMATE BASKETBALL EXPERIENCE

2K SPORTS TEAMS WITH NIKE TO OFFER THE ULTIMATE BASKETBALL EXPERIENCE

NEW YORK, NY, September 21, 2005 - 2K Sports, a publishing label of
Take-Two Interactive Software, Inc. (Nasdaq: TTWO), and Nike, Inc.
(NYSE:NKE) today announced they have partnered to deliver a new level of
authentic basketball experience in the fall 2005 release of the NBA 2K6
video game. This relationship marks the deepest integration into video
games ever for Nike, with authentic footwear, the use of performance
attributes associated with specific footwear models and the first ever
video game integration of the Nike iD shoe customization function. In
addition to Nike footwear, the game also will feature athletes wearing
other Nike brands including Jordan and Converse.

"The relationship between 2K Sports and Nike is about the natural union
of two leading brands synonymous with sports, competition and
innovation," said Erik Whiteford, vice president of marketing, 2K
Sports. "Through this relationship, our aim is to deliver a truly unique
basketball experience that taps into the intense passion and energy of
the sport."

"Partnering with an industry leader like 2K Sports allows us to deliver
new and rich experiences with the Nike brand and also to provide more
authentic gameplay for the consumer," said Ralph Greene, US Basketball
Brand Director, Nike.

Among the most compelling elements of the partnership is the integration
of the Nike iD shoe customization feature within the game functionality.
In 24/7, NBA 2K6's Streetball Mode, players dribble across North America
and compete in various streetball tournaments. As players advance
through the mode, a new pair of Nike Basketball shoes is awarded to the
user. Each shoe earned is then added to the player's Nike Shoe Locker.
The shoes are classified based on Nike's Flight, Force and Uptempo
categories and give the user enhanced performance when worn in the game.
The player must choose the best performance characteristics, such as
greater speed, to defeat the opponent. Once shoes are collected in the
locker, gamers can use the exclusive 24/7 Nike iD customization feature
to personalize their shoes. This feature mirrors the real-world
customization capabilities accessible at the Nike iD web site
(www.nikeid.com).

Other key components of the 2K Sports and Nike in-game integration
include:

- Nike Shoe Locker - As gamers fill up their locker with the Nike
shoes they've won in various streetball challenges, they will have the
option to return to their locker throughout the mode and select shoes
that will favorably affect their ability in future competitions. The
virtual shoe attribute boosts are aligned to the true-to-life
performance benefits of each particular Nike shoe.
- Nike and 2K Sports to cooperatively launch new shoes - Throughout the
upcoming NBA season, secret codes will be announced allowing users to
unlock newly released Nike signature shoes in the game. These shoes
will be found exclusively in NBA 2K6.
- In standard gameplay mode, over 200 Nike athletes will be wearing
their actual Nike shoes.
- NBA 2K6 will also be featured within NBA.com and the Nike Basketball
web site (www.nikebasketball.com) throughout the season.
- Collector's editions of 2K Sports / Nike shoes to be released to the
sneaker enthusiast community. Each collector's shoe will be bundled
with a copy of NBA 2K6.

NBA 2K6 will hit the courts with all the ingredients necessary to
continue its reign as the #1 rated professional basketball game*.

NBA 2K6 will debut this fall for the PlayStation(r)2 computer
entertainment system and the Xbox(r) and the Xbox 360(tm) video game and
entertainment systems from Microsoft. For more information, please
visit www.2Ksports.com

* According to GameRankings.com average scores of 2004-2005 pro
basketball video games

posted by Sneaker15 @ 12:38 PM 13 comments

Need 4 Speed Black Edition

In celebration of Need of Speed's 10th year anniversary, EA announced today that it will be shipping a Need for Speed™ Most Wanted collector’s edition in November, in conjunction with the launch of the game for PlayStation 2, Xbox, GameCube, PSP, Nintendo DS, GBA, PC and Mobile. The Xbox 360 version of the game will also ship as an Xbox 360 launch title.

The collector’s edition titled, Need for Speed™ Most Wanted Black Edition, will feature exclusive cars, races and specially-tuned rides, as well as a bonus DVD with behind the scenes footage of model/actress, Josie Maran, concept art, exclusive videos and much more. Need for Speed Most Wanted Black Edition will be available for the PS2, Xbox and PC.

Need for Speed Most Wanted combines the thrill of open-world street racing and customization with the intensity of strategic police pursuits. Need for Speed Most Wanted is the next release in the hit racing series that challenges players to become the most notorious and elusive street racer.

For more information on the game, please visit: http://www.needforspeed.com.

posted by Sneaker15 @ 7:47 PM 0 comments

True Crime gets a sneaker and Hollywood Voice Talent

Aww marketing...don you just love it! Well here's a good example of how companies will be fully intergrated into video game:

Puma Press Release
To commemorate the launch of the highly anticipated video game True Crime: New York City, PUMA has created a special edition True Crime RS-100 sneaker. Building off the success of the original True Crime partnership, PUMA and Activision Publishing Inc. have once again collaborated to create a unique and realistic experience for gamers and sneaker collectors alike.

Throughout True Crime: New York City, players will be able to interact with the PUMA brand on multiple levels including a specific sneaker collector mission. As a separate quest from the main game objectives, players can find and collect the special edition True Crime: New York City sneakers scattered throughout the city. To complete the mission and unlock a PUMA outfit for the character, players must successfully collect all of the True Crime RS-100 sneakers and return them to the appropriate retail locations.

In keeping with the realistic nature of True Crime: New York City, PUMA can be found in various aspects of the game environment. PUMA product is featured on numerous characters and players. The PUMA Soho store is also featured in the game along with real New York City boutique stores that sell PUMA sneakers including Classic Kicks, Flight Club and Clientele. Additionally billboards are scattered throughout the virtual streets of New York.



So with Puma onboard as a full sponsor, Activision has also acquired big time voice actors. The talent on board will include Christopher Walken as FBI field agent Gabriel Whitting, Laurence Fishburne as drug kingpin Isaiah "The King" Reed and Mickey Rourke as New York Police Detective Terrence Higgins. Activision has also employed the help of two former New York cops for advice during the game's development: Bill Clark, who also served as the executive producer of "NYPD Blue," and Tom Walker, author of "Ford Apache: The Bronx." Hopefulyl this will be a good game like the first True Crime: LA. Which also feature Snoop Dogg as an unlockable character. But in this new version our hero will be a black man!

posted by Sneaker15 @ 2:46 PM 1 comments